Tips on Using Google Alerts Tools to Grow Your Ecommerce Business

The world of business has been transformed by the advent of technology. Nowadays, it is possible, and indeed very easy, to run a business without a physical location. Ecommerce stores are also a great way to supplement the current physical store which you may have already established. However, when setting up an online business, you have to remember that one of the biggest challenges to its success will be cyber threats. Here are three simple tips that can help protect your business from cyber-crime.

INCORPORATING PCI DSS

If you are running an eCommerce store, you will be collecting a lot of credit card information from shoppers. This is information that can be used very wrong if it fell into the wrong hands. To prevent this, ensure your system complies with payment card industry data security standards, since it’s one of the issues making credit card processing so confusing for businesses. The system ensures all credit card data is collected and stored securely to avoid credit card theft.

TLS, SSL, AND HTTP AUTHENTICATION

Secure socket layers are a security protocol installed on sites to ensure that links between networked computers are authenticated and encrypted. As an eCommerce business owner, you start with the SSL link and then proceed to get the HTTPs and TLS security authentication measures.  Other measures that you can make to protect your site from unauthorized access include distributed denial of service and protection against attacks by malware and ransomware.    

THE BENEFITS

The biggest benefit that you get when you invest in the right measures to protect your online business from cyber threats is that you perform your transactions with peace of mind. However, besides that, you will also be complying with industry security standards, which lowers the possibility of running into problems. Then you avoid financial problems, which could result if security protocols were breached and the affected parties decided to sue you. 

Perhaps the best benefit that comes from investing in the right security protocols is that you get to earn and keep your customer’s trust. Google Alerts tools will monitor everything you have set up and alert you each time your site faces an eCommerce threat.