Workplaces invest in training and development programs in order to sharpen their skills and maximize their performance, thus achieve the company’s goals. Fairness within the workplace is also a core driver of employee retention, engagement, and performance. When a company builds its culture on fairness, it gains a higher retention rate, and employees are more … Read more
Startups venture into the market with an aim of introducing a new product or service. They employ different ways of marketing for instance conducting market research through SMS. Ordinarily, startups register a compound annual growth rate (CAGR) of less than 20%. Some beat this limit and achieve rapid growth with a yearly CAGR rate of … Read more
We get it; you are a business owner who wants a little shove down the success runway. But how do you do it? You’ve probably tried to market your products in all ways feasibly possible by setting the right marketing objectives and strategies. However, it feels like all you do is take L’s. Calm down. … Read more
Success in any business industry relies on being able to build a community of customers. B2B Fintech companies rely greatly on the ability to understand the decision-makers at prospective organizations, and to segment the customer base into easily targeted sections, in order to be successful. The significance of creating Fintech personas by B2B Fintech … Read more
You have probably gone broke at some point in your life, even while still working, and often ask yourself, “Why am I broke?” “Which expenses do I need to reduce or cut off?” or “Where did my money go?” Unfortunately, that’s life in a nutshell, we have good days and bad days too and money … Read more
Data drives business in today’s digitized world. Marketers need more and more data, but their extreme efforts are pushing target customers away. SMS is one of the many avenues that marketers use for research in order to achieve their marketing objectives Its simple nature makes it more acceptable among target customers. It is, in fact, … Read more
Different co-operations either employ the use of marketing consultancy, agency or In-House for their marketing needs and reports. However, regardless of the option chosen, professionalism and accountability in marketing demand flawless reporting, which is not always the case in the industry. This is not acceptable, and it is avoidable. Here, you’ll find: Common problems in … Read more
No matter the suitable customer, niche, or industry, there’s one truth that almost all businesses share- customer support can elevate or degrade a sustainable business. Poor customer support can drive away even the most loyal of customers- and world-class customer support can win over the most cynical of customers. According to studies, over 70% of … Read more
If you’re a business owner or leader, you can attest that making prompt and adequate decisions can be hard, even under the best circumstances. If it’s hard under normal circumstances, it’s even harder when a crisis fills the world with uncertainty. At such trying times, even simple decisions become high-stake decisions that can affect any … Read more
Covid-19 has affected all of us in one way or another. Those in business have been left with questions like, “Should I close down my business?” “What would see best during these times?” “Is now the right time to sell or buy?” HubSpot has effected several changes to cushion users, since the outbreak of the … Read more