Achieve Fairness in Reward Management With These 5 steps

Achieve fairness in reward management with these 5 steps

Workplaces invest in training and development programs in order to sharpen their skills and maximize their performance, thus achieve the company’s goals. Fairness within the workplace is also a  core driver of employee retention, engagement, and performance. When a company builds its culture on fairness, it gains a higher retention rate, and employees are more … Read more

7 Startup Revenue Models for Hyper-Growth

7 Startup Revenue Models for Hyper-Growth

Startups venture into the market with an aim of introducing a new product or service. They employ different ways of marketing for instance conducting market research through SMS. Ordinarily, startups register a compound annual growth rate (CAGR) of less than 20%. Some beat this limit and achieve rapid growth with a yearly CAGR rate of … Read more

5 Fintech Personas that B2B Companies Should Focus on in 2021

5 Fintech Personas that B2B Companies Should Focus on in 2021

Success in any business industry relies on being able to build a community of customers.   B2B Fintech companies rely greatly on the ability to understand the decision-makers at prospective organizations, and to segment the customer base into easily targeted sections, in order to be successful. The significance of creating Fintech personas by B2B Fintech … Read more

7 Benefits of Conducting Market Research through SMS

Data drives business in today’s digitized world. Marketers need more and more data, but their extreme efforts are pushing target customers away. SMS is one of the many avenues that marketers use for research in order to achieve their marketing objectives  Its simple nature makes it more acceptable among target customers. It is, in fact, … Read more

6 Common Marketing Reporting Problems — And How to Solve Them

Different co-operations either employ the use of marketing consultancy, agency or In-House for their marketing needs and reports.  However, regardless of the option chosen, professionalism and accountability in marketing demand flawless reporting, which is not always the case in the industry. This is not acceptable, and it is avoidable. Here, you’ll find: Common problems in … Read more

5 Ways to Reduce (And Manage) the Number of Customer Requests

No matter the suitable customer, niche, or industry, there’s one truth that almost all businesses share- customer support can elevate or degrade a sustainable business. Poor customer support can drive away even the most loyal of customers- and world-class customer support can win over the most cynical of customers. According to studies, over 70% of … Read more

5 Ways Data Removes Uncertainty

5 Ways Data Removes Uncertainty

If you’re a business owner or leader, you can attest that making prompt and adequate decisions can be hard, even under the best circumstances. If it’s hard under normal circumstances, it’s even harder when a crisis fills the world with uncertainty. At such trying times, even simple decisions become high-stake decisions that can affect any … Read more