The Evolution of Customer Engagement

The Evolution of Customer Engagement

Customer engagement is one of the most critical factors when it comes to building long-term customer loyalty as well as market establishment. Today, if you want to grow your customer base, and maintain your existing customers, you have to focus your energy on customer engagement.   Over the years, customer service delivery has gone through a lot of … Read more

The Comprehensive Guide to Adaptive Leadership

The Comprehensive Guide to Adaptive Leadership

Change is emerging as a constant in today’s business environment. Businesses are constantly dealing with technological advancements, industry transformations, and societal changes. There’s no shortage of publications that can help businesses manage these disruptive forces and align their goals with how things get done. But, it goes further than that. Keeping up with the changing … Read more

The Entrepreneur’s Dilemma: Should You Recruit an External CEO?

The Entrepreneur's Dilemma: Should You Recruit an External CEO?

Millions of founders start their firms with the picture-perfect dream: launch the startup, control the business, hire a team of capable employees e.g. by investing in the right talent data integration strategy or offer on the job training to those with potential for growth e.t.c., enjoy the benefits, and retire as a billionaire. Here’s the … Read more

Three Ways to Modernize Your Accounting Services

Three Ways to Modernize Your Accounting Services

It is 2020, and the world is all about using technology to make life easier. For accounting firms, this means making the once-hectic practice easy and intuitive. This is what clients are after today, and they will gladly move on to the next CPA if your services aren’t simple and intuitive enough. So, how can … Read more

TikTok Expanded Shopping Features and Commerce

TikTok Expanded Shopping Features and Commerce

Leveraging social media is among the different ways to improve online customer experience and enhance business growth. TikTok, the popular 15-second video app, is and has been testing the waters of social commerce. The subsidiary of China’s ByteDance has focused on growth over the years, but since June 2019, it seems to have set eyes … Read more

Top 5 Tips to Improve Online Customer Experience During the COVID Pandemic

Top 5 Tips to Improve Online Customer Experience During the COVID Pandemic

The COVID-19 pandemic has stirred the economic market, forced businesses to shut down, and companies to review their operations. Even though these are dark times for businesses, the silver lining seems to be shining brightly for e-commerce. With people stuck in their homes and cautious about going out, online retail stores are now the new … Read more

Top 5 Tactics of the eCommerce Conversion Funnels

Top 5 Tactics of the eCommerce Conversion Funnels

eCommerce businesses are booming in our millennial age. For you, to stand out in a competitive market, you will need to know e-commerce growth tactics and learn to use tools such as Google alerts, shipping services, and email marketing e.t.c. Here are some of the top 5 tactics that will help grow your online business: … Read more

Utilizing Segmented Audiences for a Successful Marketing Campaign – Tips for Property Managers

Utilizing Segmented Audiences for a Successful Marketing Campaign – Tips for Property Managers

How long is your clientele’s target audience list? However, short or long it may be, it includes individuals with varying needs and preferences. This is why a one-size-fits-all marketing approach is never 100% efficient. This is also why you should consider segmenting your audience for better results. Segmenting your target audience will help increase your … Read more